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Email Marketing Tips – Get customers to open your email!
Fact: 33%of email recipients open their email based on the subject line alone. How many times have you experienced composing the perfect email to showcase your content, you’ve carefully crafted your list to a specific audience, and then a while later, your analytics reveals a frustrating and discouraging click-to-open rate. It could be that the…
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Email Marketing Tips – Planning Your Email and Content Strategy
Know your goals and set them before you begin planning is the key for any email campaign. It will drive greater results, improve your planning process and designing emails will be easier. Know your AUDIENCE Knowing WHO your Target Customers are. Try to understand their NEEDS, GOALS or MOTIVATORS. What are your GOALS Knowing your…
Continue ReadingFax Marketing vs. Email Marketing. So what’s the verdict?
Fax has been around for as long as most can remember, over 50 years in fact, when the first commercialised version of the modern fax machine was introduced by the Xerox Corporation. Email, otherwise known as electronic mail was introduced approximately around the same period, however took a couple of decades to be developed into commercial…
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