Direct marketing is a form of advertising that allows businesses to communicate directly with its audience. The advantage of direct marketing is that it removes “the middle man” from the advertising process, as a company’s message is broadcast directly to the customer; allowing businesses to build a personal relationship with customers continuously over time, which is an incredibly powerful form of advertising and branding.
Direct marketing is also cost effective, allowing businesses direct access to an audience without having to use traditional and costly advertising methods such as; TV, newspaper and radio advertising. Whilst all forms of marketing have their place and purpose in the world of marketing and getting your message out there- direct mail, telemarketing, faxing and email marketing are the most widely used forms of direct marketing.
What form of direct marketing do we choose? Faxing and email marketing are reputably the fastest actionable, most cost effective and measurable of the options. Always consider your audience and the suitability of various communications, and when in doubt, split test, review and analyse.
Direct marketing campaigns are generally organised geographically and sent to all customers in specific areas or to customers on specific lists. When using direct marketing it is important to choose a targeted and relevant list as this will improve the effectiveness of your advertising and overall recipient response rate. Key components for a successful direct marketing strategy include lists and accurate data, the message and its offer and often the design/visual creative. With these components combined, a business has the core foundations to drive successful results from their marketing investment.
The Write Fax specializes in fax and email marketing to schools, educational related sectors and other niche industries. Partnered with The Write Response, we provide Australia’s most update to accurate data in these sectors, plus with an extensive range of demographic filtering, your message will have the best opportunity to convert and drive results.
Direct marketing with The Write Fax is made simple; we provide free advice and feedback on fax documents, plus guidance on compliance, and of course, list rental! Or for those businesses who have existing fax databases and/or customer fax lists, The Write Fax can provide great rates and service options on fax broadcast delivery and fax list washing against the Government’s Do Not Call Register.
When you rent our fax data our service is ‘All Inclusive’, meaning you only pay a per record/per page database rental fee- the distribution is free! Contact The Write Fax for a complete breakdown on service inclusions or to discuss options in detail.