The Do Not Call Register Act 2006 makes it illegal for any non-exempt Australian or overseas telemarketer or fax marketer to contact a number listed on the register. Certain public interest organisations are however permitted to contact numbers listed on the register. Fax marketers must ensure they use lists which have been ‘washed’ against the Government’s Do Not Call Register prior to sending any fax marketing to ensure they are compliant with legislation.
What is Fax Marketing?
Fax marketing is the act of contacting consumers via fax—to offer, sell, advertise and promote goods or services.
Marketing faxes may include:
- Faxes offering to sell goods or services
- Faxes to sell tickets in a competition
- Faxes requesting the recipient to attend an information seminar
- Faxes offering to sell land or an interest in land, or a business or investment opportunity
- Customer satisfaction faxes that have the intention to solicit sales
- Faxes that offer free goods as part of, or in conjunction with, overall sales campaigns
- Faxes for credit arrangements
- Faxes offering anything for “free” that is conditional on expenditure
- Faxes for the purpose of determining whether or not further marketing faxes from the organisation are welcome
- Faxes offering free use of a product for a set period with an option for financial subscription/purchase afterwards
- Faxes to solicit donations
All fax list rental services provided by The Write Fax are washed monthly against the Do Not Call Register to ensure compliance. View information on the Fax Marketing Industry Standard 2011, which governs when and how marketing faxes can be sent and what information must be included in the fax document.
Contact us for a quote for school fax list rental services or if you have your own lists and require fax broadcasting or assistance with list washing.