Email Marketing Tips – AVOID THESE IN YOUR EMAIL SUBJECT LINE
Getting your email past spam filters and getting your emails opened are the 2 biggest challenges when it comes to email marketing. So we have put together some tips and things to avoid in your subject line to increase the chances of your emails being clicked and opened. The open rate is influenced by lot of different factors and elements. Keep this in mind when creating your next email campaign.
SALE | SALE ENDING SOON | DEAL | % OFF | REMINDER
Don’t bombard your customers with these annoying remarks, you will most likely be ignored. Be upfront with your promotions, clear with your mechanics and avoid sounding manipulative. Keep it simple!
HASHTAGS | #
Don’t use hashtags, this may hinder your customers ability to find your email in case you have done your homework and made yourself unforgettable. Besides, the hashtags are overrated and has no specific reason to be in your subjects. Keep it off!
USE OF UPPER CASE | CAPSLOCK
You don’t want to get your customers into thinking you are screaming at them with your email! Keep it down!
EMOJIS | SUNSHINE | HEARTS | POINTY FINGER
Be careful with the use of these symbols and icons, research shows that the sunshine affects open rate to -8.03% while the pointy finger has an average open rate of -9.52%. Although some few icons can help your chances of being opened, it’s important to choose carefully. Keep it calm!
MONDAY | FRIDAY | DAYS OF THE WEEK
These words were research-proven to be overused and causes your open rate to drop to the ground! Keep the days off!
SPAMMY WORD TO AVOID IN SUBJECTS
Subject lines containing words such as ‘earn’ or ‘free’ or phrases such as ‘fast cash’ or ‘increase sales’ should be avoided.
Contains word “ad”
earn extra cash
explode your business
double your income
free fast cash
home based business
income from home
increase sales increase your sales
info you requested
limited time offer
Contact us for a free audit on your current email marketing strategy.