Improve your email marketing campaign
- Make sure your email design is mobile friendly – More and more organisations and schools are opening their emails through mobile devices. The design of your email is important, so consider the width size and content. Large call to action buttons, and include some spacing between sections for easy viewing on the smaller screens.
- Include pre-header text – Some mail clients and mobile devices allow viewing of pre-header text, this is 1-2 lines of information that is shown under the subject line which is like a teaser to the content in the body of the email. Just like the subject line, having quality pre-header text can make the difference in a person opening your email or deleting it.
- Avoid spam phrases or content – Some words or content must be avoided to give your email the best chance of not being marked as spam. Avoid talks about lots of money, describing some sort of breakthrough, Looks like mortgage pitch, contains urgent matter and money back guarantees. Also avoid misleading subject lines.
- Keep website and social content updated – If your email is trying to drive customers to your website or social media then it is important to keep your online presence up to date. An updated website and social media gives the customers a feeling that you have a strong presence in the market and professional.
- Presentation of content – Is the information that you presenting to your recipients done in an interesting and exciting way? Is everything relevant and necessary? If your email looks too text heavy, you might like to take advantage of some ‘read more’ links, and just use some captivating intro text from your articles to capture your reader’s interest.
- Time frame between emails – There is a middle ground between sending your email to recipients too often and sending them emails too rarely. You might like to consider, upon subscription, asking how often your recipients would like to receive emails from you. You increase your chances of a customer unsubscribing for your lists if you send too often.
- Clear call to action (CTA) – As we have mentioned in previous blogs, having clear defined call to actions is important. Whether it is directing a person to your website, or getting them to call you if your CTA isn’t clear on your email marketing campaign then chances are they will delete the email. A customer needs to know early on what they need to do next, so make sure your email design has visible CTA like a big button in the middle of the page “Order Now” which links to your website.
- Make your content directed to your audience – If you are targeting schools for your email campaign then don’t use a generic flyer or advertisement you have used of other industries/businesses. Make sure it is content relevant to the schools, and target the right departments if possible. For example, if you have music instruments for sale then somewhere in the email have it directed to the music department that way whoever is in charge of monitoring the email would know straight away who to forward it too.
- Try Split testing – when sending email to a large group then try split testing to see what works. Maybe have 2 different subject lines to send to 2 different groups and see what gets best results
Contact us at The Write Fax and let us manage your email campaign. If you’re looking to design professional emails with tools to send track and automate and sending them to your customer database then try www.goemail.com.au and look at the great features our software provides.