Fact: 33%of email recipients open their email based on the subject line alone.
How many times have you experienced composing the perfect email to showcase your content, you’ve carefully crafted your list to a specific audience, and then a while later, your analytics reveals a frustrating and discouraging click-to-open rate. It could be that the only thing holding back your email marketing campaign’s potential is the email subject line. You need to bedazzle them to open their email before you can get them to read your content.
Here are the essentials on how to make your Pre-Term Email Marketing subject lines work for you:
1. TO GET ATTENTION, KEYWORDS SHOULD BE MENTIONED.
‘Back-To-School’ or ‘Term Break’ Sale might just work! People are shopping for those items. Let them know up front that’s what you have.
2. TEASE TO PLEASE.
Tempt your customers in the subject line, “Top 3 Back-to-School Items” may just make them click on that email. Your headline inside should repeat the subject line, but after that, tell them the three items right away.
3. SEAL IT WITH A DEAL.
When inboxes are full of competitors’ voices, you need to stand out right away. Say right away what’s the deal you’re giving them.
4. KEEP IT SHORT AND DIRECT TO THE POINT.
As always, keeping it shorter and simpler works best for the person who’s an inbox scanner. You know you do it too!
You need more help optimising your Click-To-Open Rate? Get more tips on how to make your goals soar from Australia’s most experienced, leading provider on education sector fax and email broadcasting, The Write Fax.
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