One of the most important aspects of direct marketing is gaining quality customer traffic sources, email and fax lists are great ways to find market demographics to focus on. Marketing to schools via a “school list” is an effective way to gain entry to customer traffic in the education sector and is an excellent example of accurate lead generation.
Lead generation is the process of generating customer interest or further inquiry into the products and services of a business. Leads can be used for different purposes such as; list building, e-newsletters or for sales leads. The higher the quality of the leads the higher chance of a customer purchasing what a business is selling, this is where the need for quality lists such as school lists comes into effect.
When using a school list it is important to identify the best method of advertsing for your particular product or service, is the best delivery method via; fax, email or direct mail? is your school list broad or region specific? Direct marketing is most effective when the leads and corresponding marketing campain is as specific as possible.
Developing a list of sales leads is the first step in any sales process. Using a school list is an effective way to find target customers and saves a lot of time and effort in the beggining stages of a marketing campaign.