For some, there is the belief that fax as a technology and form of communication is redundant, however contrary to this belief, the results continue to speak for themselves.
Fax marketing is still widely used to:
Attract and gain new customers
Educate and communicate
Fundraise and get involvement
Update existing customers
Advise of upcoming events
Brand awareness and recognition
For many industries, fax marketing is a highly successful and cost effective method of communication special offers, announcements and marketing a business’s goods and services. It is still proven to be a highly cost effective form of marketing, at a maximum of 22 cents per record / list rental all-inclusive and only for successfully delivered, it provides marketers great value and opportunity to achieve a high ROI. With Australia’s most comprehensive and up to data fax data, inclusive of fax distribution, list washing, compliance checking and service, The Write Fax Fax Marketing service offers an inexpensive and measurable form of marketing.
For industry specific targeting, such as schools, early learning, higher education, government and more, fax marketing offers an alternative to other direct marketing mediums, email marketing or direct mail. Whilst direct mail is highly successful, so too is the marketing investment. Email marketing offers a similar cost in comparison to fax marketing, contact us to discuss options suitable for your industry.
Faxing typically has a tangible/ physical element to it, making it less likely to be deleted without review or consideration. If you send a fax to a school then chances are the receiver has a piece of paper that they may review and forward on to the relevant department/person. With a transmission success rate average of 80-90%, compare that with email which has an open rate of anywhere between 10-50%, generally the exposure rate vs cost is higher with fax marketing.
At a fraction of the cost of other marketing, with campaigns starting from $88.00, contact The Write Fax to discuss delivering your message.