Know your goals and set them before you begin planning is the key for any email campaign. It will drive greater results, improve your planning process and designing emails will be easier.
- Know your AUDIENCE
Knowing WHO your Target Customers are. Try to understand their NEEDS, GOALS or MOTIVATORS.
- What are your GOALS
Knowing your goals is a must. Do you want to attract phone enquiries, visitors to your website or online orders? Set your goals before you write and design email content.
- Information in the order of PRIORITY
Sounds obvious right? Sometimes in the midst of trying to get our information across we misplace content priorities. Key information, call to actions and offers should be prominent and placed toward the top and middle areas of your email.
- Call to ACTION
Does your email have clear action points? What do you want readers to do? Encourage them to act and/ or invite them… without a clear Call to Action, readers may get lost or be uninspired.
- Looks do COUNT
Improve your Click Through Rate by creating concise and well-designed email campaigns.
Contact The Write Fax to discuss and review your email marketing strategy, and for a free assessment of your e-marketing effectiveness.
